How the use of promo codes will increase the attendance at your event?
The terms “Promotion” and “Discount” have always been the same – they increase sales and motivate the customer to make a purchase decision. Why is it worth it? You will definitely get a full set of participants faster, and this will provide you with financial liquidity. Besides, you will make your partners or special guests feel special, especially when you prepare an individual offer for them. How to start?
1. E-mail marketing is the key
There is no correct rule, how to use the generated discount codes. However, the experience of event organizers shows that e-mail marketing is a very grateful channel. Why? Due to the personal and direct nature, but above all – effectiveness. Before shipping, it’s a good idea to take care of the target group and the exact characteristics of the subscribers, so that the message should be highly personalized. When we have this step behind us, we can start.
Another channel that you can inform about your special offer is Facebook. You can also always give away discount coupons with a leaflet directly at the event preceding the promotional offer or leave them in places that are visited by those whose presence you count.
2. Encourage new and reward loyal participants!
If you organize, for example, training and you count on the fact that apart from students, managers from companies and agencies will also be happy to use your offer. It is worth noting in the press release or invitation that you have specially prepared a discount for them and it is enough that by signing up for the event, they enter the discount code into the appropriate field. A little more work would require you to send a separate e-mail to managers (with a promo code) and a separate message to the rest of the invited participants. The only condition is your knowledge of the positions held by guests invited to the event.
If this is the next event that you organize, you can use the base of your existing Participants and offer a rebate to those who appeared on the previous event or those who have bought a few tickets for your training in the past.
3.Only for chosen
For those organizers who want to limit the number of Participants or invite to a closed event. All who enter the site of your event, see the public price and only if they know the “secret” rebate code, which will open the appropriate field, have the opportunity to take advantage of the special price.
4. Appreciate partners, sponsors, and the media
This option is especially useful when you want to appreciate your business partners, media patrons or sponsors. Each of them you can offer an individual, one-time discount code, which you will be able to use when purchasing tickets for your event. It can, of course, be 100% discount. Then the selected Participant will use your services for free. A personalized message will be a pleasant surprise for many subscribers. The more you adjust the content to the needs of a specific audience, the greater the chance to build a lasting relationship.
5. Time pressure
Many organizers generate one reusable rebate code and make it available on their FanPage, clearly defining the time that it is valid, e.g., “Only until the end of the week.” This is an excellent tool for a multi-stage promotion – those who buy a ticket in advance can count on a lower price. By applying time pressure, you can persuade many subscribers to make quick decisions and achieve better campaign results.