6 things you need to remember to create the perfect swag bag
Gift bag, swag bag, goodie bag – these are just different names for gifts that are handed out to the participants of the event. They are a great marketing tool and a way to make the memory of a successful event stay with the participants for a longer time. Well-chosen gifts will be taken with you, but missed gadgets will immediately land in the basket.
Remember about the packaging
Similarly, as in the case of all the elements of the gift, the packaging should attract attention and refer to the atmosphere of the event, for example, in accordance with the interior design or the organizer’s logo. Also, its size should be adapted to the content – it is better to put on a smaller bag filled to the brim than a larger one, which will look empty.
Prepare something useful
If we want the guest to enjoy the gift and keep it for a longer time, choose something he or she can use. Especially an object that easily gets lost or which we are often forced to exchange. The phone case is certainly a useful gadget – after all, each of us has a cell phone. However, most likely those who need it already have it, made a careful choice and reluctant to exchange it for a new one.
Give something adequate
The ideal gift bag must refer to the context created by the event. On the one hand, it should be adapted to the needs of guests, on the other hand, fit the profile and character of the inviting person, and the third one should fit in with the atmosphere of the event itself. It may seem difficult to meet all these conditions, but it also gives you the opportunity to be creative. The original idea, such as a bag holder with advertising products distributed during the conference, can make anything that would not work in other circumstances, placed in the right context becomes a hit.
Use something unique
An interesting solution will be gifts created by niche, local producers, designers or artists. Products prepared especially for this occasion will attract attention with their uniqueness. A gift that you can not get anywhere else will remind guests of nice moments long after the event ends.
Remember about digital!
A popular trend recently is the selection of virtual gifts: e-books, purchase of access to the application, the possibility of free music download. They may seem ideal because they do not take up space but they should not replace traditional gifts. Certainly, most guests will be happy with such a gift, but not everyone will benefit from the online offer.
What to avoid?
Above all, beware of useless items that we would not like to get ourselves. Another major sin is boredom and vulgarity. You have to avoid all accidental office supplies, pens, paper buttons, mouse pads. Forget about leashes, key fobs, and anti-stress balls and hit from a few years ago – USB stick.