5 ideas for using virtual and augmented reality on your events
When organizing events or fairs, we must still surprise the participants, which is why we are required to search for new products regularly. They must pay attention to the product, the company and show an innovative approach to promotion and marketing. If we want to be well remembered, we must look for original, sometimes unconventional ideas that will remain in the memory of our clients for a long time. In this situation, it is worth investing in new solutions, such as AR and VR.
Here are five ideas for using them during your next events:
1. Moment of entertainment
Virtual reality can simply be an extraordinary form of fun, where we provide the user with a game that merely lets you relax. We can use personalized applications that will refer to our industry and give guests the unforgettable and intense emotions. They can provide us with the opportunity to sell our product.
2. Augmented reality during the presentation
Augmented reality can be a perfect complement to public appearances and act as an element of surprise for viewers. It has been known for a long time that this picture is the fastest information reaching people. So why not use it to create visualizations that will be remembered by the audience for a long time? After all, even complex subjects can become clear and understandable when shown in virtual reality. A great example of this is the Statoil company presentation:
3. Presentation of your product
Product presentation is one of the essential elements of promotion at the fair, which is why we take part in them to show off what we produce or sell. But what do we do when we are producers of large construction or agricultural machinery, or we have more than ten models of expensive cars, and the costs of transport and rental of space far exceed our capabilities? This is where the perfect solution is a virtual reality (VR) or augmented reality (AR), which allows us to move into a virtual world and watch even the largest or most complicated product without any obstacles. It also works the other way, when we want to present something microscopic like microchips, which thanks to virtual possibilities can be enlarged to any size. This type of product presentations among the participants of various fairs are becoming more and more popular.
4. Your product in an extraordinary installment
And what do you do when you do not have special goggles? In place of this, you can use a regular smartphone or tablet, which everyone has in their pocket and present the product using augmented reality, or AR. In this case, the object after clicking will appear on the screen of the phone presenting not only its appearance but also unlimited possibilities.
5. Meeting in a virtual space
Have you always wanted to meet someone face to face even when the person is in the other hemisphere? Virtual reality finally helps us and enables us to talk to people who are physically in a completely different place. With the help of a 360-degree camera, we can make the person at the center of our events. Such technology can be used during our event, trade fairs, company meetings or by organizing a press conference for journalists.